Body massage

01The goal

Generate as many enquiries as possible for maderotherapy - a manual body massage treatment - and turn them into bookings.

02What we did

• By launch we were already in our second month with this client, so nothing was guesswork: we segmented the audience using results from earlier campaigns and isolated the most active segment in the niche.
• Identified which of the published Reels videos produced more conversations at a lower cost - and built the campaign around it.
• Drove traffic into direct messages so people could ask about available slots straight away instead of browsing a site.

03Results over 5 days

• 80 enquiries.
• $0.93 per enquiry.
• Budget - $74.70.
• 747 clicks at $0.10 per click.

04Why it matters

The campaign kept running for more than a month after launch: the cost per result rose, but bookings kept coming - and that endurance test is one most ad launches fail. The case also shows the value of accumulated data: a second month with a client delivers results noticeably cheaper than the first. Campaign run in April 2024.

Tech stack