Target · Baku
Body massage
A booking campaign for a specialist: segmentation based on past launches and the best-performing Reels creative. 80 messages at $0.93 and 747 clicks at $0.10 over 5 days.
Result
80 requests at $0.93
The goal
Generate as many enquiries as possible for maderotherapy - a manual body massage treatment - and turn them into bookings.
What we did
- By launch we were already in our second month with this client, so nothing was guesswork: we segmented the audience using results from earlier campaigns and isolated the most active segment in the niche.
- Identified which of the published Reels videos produced more conversations at a lower cost - and built the campaign around it.
- Drove traffic into direct messages so people could ask about available slots straight away instead of browsing a site.
Results over 5 days
- 80 enquiries.
- $0.93 per enquiry.
- Budget - $74.70.
- 747 clicks at $0.10 per click.
Why it matters
The campaign kept running for more than a month after launch: the cost per result rose, but bookings kept coming - and that endurance test is one most ad launches fail. The case also shows the value of accumulated data: a second month with a client delivers results noticeably cheaper than the first. Campaign run in April 2024.
Tech stack
TargetInstagramReels