Alfanet

About the client

Alfanet is an Azerbaijani internet service provider offering home and business internet, television and hosting. For an ISP the website is the first point of contact: a visitor arrives from search or an ad and needs to understand the offer within a minute and submit a connection request.

What we did

• Split the site across three products - Internet, TV and Hosting. Each has its own page so visitors from search land directly on the service they need.
• Built it on WordPress: the provider’s content manager updates copy and plans without a developer.
• Shipped two language versions - Azerbaijani and Russian.
• Added short connection request forms: submissions go straight to the company inbox, with no extra steps and no mandatory CRM.
• Made the layout responsive - most enquiries an ISP receives come from a phone.
• Wrote page structure, headings and meta tags around internet, TV and hosting queries in both languages.

Design and structure

The design was developed together with the client. Alfanet is a technology company, but what it sells is simplicity - so the site is uncluttered: contrasting accents and icons let you tell one product from another at a glance, and the user path is short: pick a service, send a request. Anything that does not help someone get connected was removed from the homepage.

Timeline and process

About two weeks including markup, content and form setup. Delivered in February 2025.

How the site performs

Google Search Console data over 16 months and PageSpeed Insights, August 2026.

• 36.8k clicks from Google search on 147k impressions.
• Search CTR 25%: one impression in four turns into a visit.
• Average position in Google - 5.2.
• PageSpeed Insights on desktop: SEO 100 out of 100, accessibility 100 out of 100, best practices 96 out of 100.
• Cumulative Layout Shift 0 and Total Blocking Time 0 ms: the page does not shift while loading and never stalls on scripts.

Tech stack