Deniz Service

About the client

Deniz Service is a Baku company that has provided supply and engineering support since 2005: oil and gas, metallurgy, food and chemical industries, construction and agriculture. It works as a single point of procurement - from explosion proof equipment and valves to rigging, HVAC and personal protective equipment - and represents eleven foreign manufacturers in Azerbaijan. The company holds an ISO 9001:2015 quality management certificate and a D-U-N-S registration. A business like this does not need a site that sells in one click: an engineer or a procurement officer arrives to check two things - whether the range covers what they need, and whether the supplier is authorised to supply it.

What we did

• Built the site on plain code - HTML, CSS, JavaScript and jQuery, with no CMS: pages are served as ready files, so there is nothing to break on a plugin update and no admin panel to attack.
• Shipped two language versions: English at the root of the site, Azerbaijani under /az/. Every page carries its own canonical and a full hreflang cluster - en, az and x-default.
• Moved the catalogue onto its own page: 21 product and service categories, each broken down into what it includes. Cards on the homepage link by anchor straight into the relevant block instead of the top of a long list.
• Wrote the Partners section component from scratch: a strip of eleven brands is generated from a single data file, and a click opens our own lightbox - click and wheel zoom, pinch on phones, drag with a threshold (so a click never turns into an accidental nudge), vertical thumbnails and support for brands that have more than one authorisation document. Labels come from the page language, so there is no second copy for the Azerbaijani version.
• Configured Apache through .htaccess: URLs without .html, 301 redirects from the old forms, forced HTTPS, a redirect to the non-www address and a stripped trailing slash - exactly one canonical form per page. The same file handles gzip, cache headers by file type, security headers and correct MIME types for WebP and fonts.
• Wrote the markup search engines read: a JSON-LD @graph with Organization, WebSite, WebPage and BreadcrumbList nodes, Open Graph and Twitter cards, and a sitemap.xml with language alternates on every URL.
• Published the documents directly: the company presentation, the ISO certificate, laboratory accreditations and authorisation letters from all eleven manufacturers. Each PDF opens in one click, with no form and no sign-up.
• Converted all raster graphics to WebP and enabled lazy loading for images.

Design and structure

The design was developed together with the client. The opening screen is dark, with a production photograph and a single sentence about the company: an industrial supplier gains more from naming its profile immediately than from a slogan. Below it sits a grid of light cards on a dark background - 21 categories that read as a catalogue rather than an advertising block. The graphic motif, a thin mesh of polyhedra across the background images, keeps the engineering tone without competing with the equipment photography. The trust arguments are gathered in one place: years in business, company principles, the ISO certificate and the D-U-N-S mark. Contacts are exposed as direct email and phone links alongside a map - a procurement officer wants to get in touch, not to fill in a form.

Timeline and process

About two weeks for markup, catalogue content, the certificates component and hosting setup. Delivered in July 2026.

Tech stack