Target · Baku
Personal profile
Promoting an expert's personal brand: a lead-magnet guide after analyzing the audience's pain points. 90 messages at $0.95 over 5 days and a client closed for 4 months.
Result
90 leads for under $1
The goal
A personal project by our media buyer: raise recognition as an advertising expert and build a base of interested followers by giving away a lead magnet on Instagram.
What we did
- Analysed the audience: pain points, fears and the single recurring question - how to package a business profile on Instagram before running ads.
- Wrote a guide answering exactly that and turned it into a lead magnet: someone messages the account and gets value immediately.
- Ran a messages campaign on Instagram and drove traffic straight into the conversation, with no intermediate landing pages.
Results over 5 days
- 90 direct message enquiries.
- $0.95 per enquiry.
- Budget - $86.
- One client closed for targeted advertising services, a collaboration that ran for 4 months.
Why it matters
The case shows a mechanic that works for an expert and a business alike: instead of advertising head-on, offer material someone takes for themselves - and build the sale on that contact. With this approach the cost per enquiry stays under a dollar even on a small budget. Campaign run in April 2024.
Tech stack
TargetInstagramLead magnet